WHAT WE DO & WHY WE DO IT
Is it really work if you love it? For the purpose of this page, we’ll just say yes. Having answered that, we will say what we really love and specialize in is helping smaller businesses compete with their industry’s heavy hitters. We give them the same knowledge, skill and execution that our partners used to put to work for the big boys. Yes, we used to be on the dark side before we saw the light. Having that inside knowledge gives us unique perspective into the operations of the lumbering giants, and their weaknesses - leveling the playing field. Combining that insight and our experience in working with smaller companies helps us to make the most out of every marketing dollar spent. Our goal is not to just produce material and send our customers on their way, but to cultivate relationships, and in doing so, create a network of good people, products and companies and watch them succeed.
We do this by offering our clients a full spectrum of marketing and design services including:
At Cowboy Syndicate, we choose to never just meet industry standards - we exceed them.
Branding at its most basic level is storytelling. Everything from your company logo to your website design to your product packaging tells a story about what your company is all about. But it’s not just about the visual. It’s also about the interaction you have with your customers - consistent communication that also tells the story of who you are as a company. Your brand either piques the interest of the market, pushing them towards buying what you’re selling, or it turns them off and pushes them away. We’re guessing you’re most interested in the former.
We believe that a solid branding strategy is the key to telling a successful story. We look not only at what your company is doing in the marketplace, but how the company brand is represented internally as well. Of course, we also take a look at what exactly your target market is looking for and what drives them to buy. We break down the brand into its most basic, manageable components in order to build a foundation for a successful overall brand. We’ll offer you a range of recommendations starting with basic goals and initiatives, followed by the creative and design projects that will drive you to meeting those goals.
Whether you’re a start-up in need of, well, a place to start, or an established brand that needs to give its image a good kick in the ass, we can help you tell your story - clearer, louder, better.
Design is the illustration of your company brand - that story you’re telling the world. We believe in giving each brand we work with a total, cohesive aesthetic statement. Each piece of your marketing collateral should work together to bolster your brand. We look at the big picture and offer you innovative creative that represents your brand and excites your target market.
Many people believe public relations is sending out a few press releases about company news and calling it a day. Public relations is so much more than a little editorial coverage; although, that’s important too! PR is your company’s voice to the world - it’s how your market perceives your business, how you interact with your customers and how the market learns what’s happening next for your company. Once again, it’s all a part of that story you’re telling, and now more than ever, your customers are listening to what you’re saying. Consumers no longer rely on just traditional media for information. They turn to their online social networks for reviews and opinions, and the public opinion of your company - good and bad - can spread like wildfire. You have to have a solid strategy in place to build your brand in a positive way, across all forms of media.
We believe your PR strategy is a direct reflection of your company culture and overall brand. We’ll work closely with you to develop a course of action that not only increases awareness about your company and its initiatives, but engages your customers - creating long-term fans of what you do.
One of our goals is to give our clients the highest quality services in-house. We want to be the one stop for everything you need for marketing, design and public relations. The best photography and video can help launch your brand to new heights. We offer creative, expert photography of your products, your staff, your business facility - or hell, whatever you want us to take pictures of - for use in your marketing and design projects. Additionally, if you need product demos, training videos or just want to go viral on YouTube, we can make your HD video dreams come true. Photography and video services are almost always part of our branding strategy recommendations, but if we haven’t brought it up yet, don’t be shy, just ask us about it!